A Cultural Consultancy
THE CHALLENGE IS
Culture is Always Evolving
We’re experts on the cultural movements, insights and tensions that are constantly shaping us as humans and cohorts.
What We Do
Lead pioneering research, social listening & ongoing proprietary studies.
Bring cultural thought-leadership to life via speaking, blogs/publications & customized client projects.
COMPANIES / BRANDS
Partner 1-on-1 with entities to create culturally-resonant models, innovation, positioning & communications.
WHO WE WORK WITH
We’ve worked with big & small companies, non-profits, cultural/educational institutions, foreign countries & even a U.S. presidential candidate.
We partnered with Global Mosaic to build a foundational understanding of our customers’ (largely Millennial) mindset. They helped us probe deeper into the culture behind our customer base – their expectations on the future of food, sustainability, social impact and relationship with brands. This work has been instrumental in creating a strategic and customer-obsessed framework for decision making at Sweetgreen.
Meenakshi Nagarajan, VP, Head of Marketing, Sweetgreen